Ads and installs (admins)
quillo.trUpdated:
What ads cost, how many installs came in and what new people did in the app, on one screen. At the top: total ad spend (Google Ads and Instagram / Facebook), Google Ads installs and cost per install (15 TL or less in green), the number of new people who opened the app for the first time and the cost per person, the share of installs that opened the app (Android) and purchases in the period. Below: the connection status of each source, a day-by-day chart (new people bars by platform, Google Ads install dots) and table (Google spend, clicks, installs, Meta spend, link clicks, new people, accounts created).
"What did new people do in the app?" shows the funnel of people who came after ads started: opened the app, finished the intro, created an account, opened a document, listened aloud, asked Ai, saw the Pro screen, purchased. The right column is the rate before ads. Platform buttons (Android, iPhone / iPad, Web) show each one separately; "Other measures" has adding a file, scanning, PDF tools, signature / letterhead, coming back the next day and being active in the last 24 hours. When Instagram is connected, a table of spend, reach, impressions, link clicks and video views per ad appears too.
- 1Choose the report start and the day ads started; "Refresh" reads the data again (results are kept for 10 minutes).
- 2In the funnel, pick a platform to see where people drop off; the step with the biggest drop is the one to improve.
- 3To see Instagram ads, connect Meta (the QUILLO_META_ADS_TOKEN secret and QUILLO_META_ADS_ACCOUNT variable in GitHub, then "Sunucuyu kur").